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Our Team

Christine Kennedy

Founder & CEO

Christine received her B.S. from Loyola College in Maryland and her Pharm.D from Albany College of Pharmacy & Health Sciences. With a strong passion for beauty, fashion and style, and a background in the sciences, working in the cosmetic industry was a perfect match. Her enthusiasm for bright bold hues, American made products, and living each day vibrantly fueled the establishment of Scorch. 

Advisory Board:

Gina O'Connor
Marketing & Business Adviser

Gina attended both St. Louis University, where she received her B.A. & M.B.A., and NYU, where she received her Ph.D. in Marketing and Corporate Strategy & M.S. in Marketing. She is the current Associate Dean of Academic Affairs of RPI’s Business School and has been named one of the top twenty five scholars in the field of innovation.

Erica Hines
Legal Adviser
Erica received her B.A. from Boston College, her M.B.A. from Union Graduate College, and her J.D. from Albany Law School. She is currently a registered patent attorney in New York State and also assists in trademark protection, copyrights, and trade secrets. Erica has been an essential part of our team since the day Scorch was established. 

Keegan Kennedy
Marketing & Advertising Adviser
Keegan graduated from the University of Rochester with her B.A. in Psychology and minored in Brain and Cognitive Sciences and Cluster Studies concentration in Media & Communications. As Senior Account Manager and Team Lead at Celtra Inc., the leading creative technology for data-driven brand display advertising, Keegan is an experienced marketing, advertising, and communications professional. Based in NYC, Keegan manages top tier brand, agency and media supplier accounts and serves as Co-Chair of Global Expansion for Women in Wireless.

Ashlee Armsby 
Industry Adviser
Ashlee graduated from Fordham University with her B.A. and also attended La Sorbonne Nouvelle in Paris. She has extensive experience in the cosmetic and fashion industries and has worked with companies such as Marc Jacobs, M.A.C., Bobbi Brown, Clinique, Estee Lauder, Sephora & Ulta. 

Amanda Goyer
Event Coordination Adviser
Amanda received her B.A. from Stonehill University. Her extensive work experience in event coordination, strong organizational skills, as well as her amazing ability to plan help to keep our events running smoothly.

Steve Kennedy
Product Development Adviser
Steve graduated from Clarkson University with his M.S. in Mechanical Engineering. His passion for quality products and experiences in product design and development make him an essential asset to Scorch.